For Immediate Release

Contact: Brian Hansen
Total Site Inc.
(303) 415-9404
bhansen@totalsite.com

Master Sommeliers Restore Professionalism to Wine Trade

BOULDER,  Colo. - 03/27/02 - Wayne Belding and Sally Mohr are crusaders. Their crusade? To return some degree of legitimacy to the wine merchant business and to sell their customers carefully-selected wines at fair prices. Their weapons? In addition to the extensive and rigorous knowledge required of a master sommelier, they have added a web site and a unique email application to their arsenal.Wayne and Sally carry on the daily crusade at their store, The Boulder Wine Merchant. Immediately recognizing the vast opportunities to disseminate information over the internet, they agreed to develop a web site, www.boulderwine.com, for The Boulder Wine Merchant. The new web site features the store's wine specials, sales philosophy and an events section highlighting wine-tastings and exclusive luncheons. The site also contains valuable information for the novice wine enthusiast in a section dubbed "Wine 101."The Boulder Wine Merchants are not limiting their electronic message to the web site; they have also harnessed another one of the powerful tools of the internet - email. Looking to capitalize on the store's popular paper newsletter, the wine aficionados authorized the development of an email version.Total Site, Inc., also of Boulder, created the email newsletter. With considerable experience in application development, Total Site produced the program to be self-maintaining and to feature opt-in only technology. The developer even provided a point of sale sign-up to reduce costs in printing the traditional newsletter. Total Site was also brought on to design the site with fully functional ecommerce capabilities.While Total Site's products and services are well-suited for retailers like The Boulder Wine Merchant, the company has taken on web projects in a variety of industries. Since its inception in 1998, Total Site has provided internet services for businesses ranging from venture capital firms to toy stores. Total Site has expertise in corporate web identities, ecommerce solutions, web application development, internet marketing and email management.