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A web development project can be an intimidating chore.

During the past three years Total Site has successfully completed hundreds of web projects for a diverse group of clients. We have developed a comprehensive questionnaire which helps us understand the scope of a web development project.

Our questionnaire shows some of the thinking that goes into the launch of a successful web site. If you are interested in engaging the services of Total Site, we'll need to know the information covered in the questionnaire below. Feel free to complete the questionnaire on the web. To send your responses in complete confidence click the send to Total Site button when you're done.

We'll respond with a detailed proposal within three business days.


CONTACT INFORMATION

name
company
phone
email
Please contact me to discuss my web development needs.


PRIMARY GOAL

What is the primary goal of the web site? (examples: sell products, collect new leads, present news, provide technical information, impress visitors)


SUCCESSFUL INTERACTION

How could one of your existing customers successfully interact with your company through your web site? (examples: buy a product, download a form, read your brochure, take a guided tour, experience a demo, find your phone number or email address)

What is the primary interaction you want your web visitors to have with your company before leaving your site? (examples: buy a product, leave you contact information, be alerted to company news, give product feedback, resolve customer service issues)

What elements should be available to the user on every page? (examples: a buy button, company contact information, company logo, a site search, opt-in email request)


IMAGE

Use three adjectives to describe the impression the site should leave with the visitor (examples: conservative, progressive, friendly, formal, casual, serious, experts, humorous, service-oriented, professional, etc.)



Is this different from your current image? Yes No

How is your company currently perceived? (examples: major player, innovator, newcomer)

What is your biggest challenge in communicating your image to customers?

What visual elements or styles have you used previously which might be effective on your web site? (from existing marketing materials, technical bulletins, powerpoint presentations, or other collateral)

List the web addresses (URLs) of sites you find compelling. What do you find the most interesting about these sites? (examples: interactivity, layout, function, colors, information)

List the web addresses (URLs) of your competitors web sites. Briefly state what you like and dislike about each competitor's site. How could your web site surpass your competitor's? (examples: functions, product information, photography, "wow" factor, overall impression)


CONTENT

Will this site use existing content (examples: written copy, photography, data, graphics)? If so, what is the source of the material and who is responsible for approval? If not, will you be creating content in-house or engaging Total Site as the content provider?

What is the basic structure of the content - how is it organized? (examples: by department, by product, by specialty, by personnel)


TECHNOLOGY

What type of computer, browser, and connection speed will your ideal site visitors be using? (examples: home PC visitors using America Online, corporate users using fast T-1 connections, iMac users using Netscape)
computer type
browser type
connection speed

Are there any specific technologies you would like to utilize? (examples: FLASH™, Cold Fusion, Ad Networks, Application Service Providers) If so, how do you foresee this enhancing the user experience?

Will you have database functions? Do you already have a database in place? Please describe in detail, including specific information about programs and software.

Will you have a need for any secured transactions? (examples: accepting credit cards, collecting sensitive information) Yes No


MARKETING/UPDATING

What are your marketing goals? (examples: global reach, increase in market share, brand awareness)

How will this Web Site help to meet your goals?

What search terms would a potential customer enter at a search engine to find your company and your products? (examples: car dealers in Butte, Montana; Sony short wave radios, pet videos)

Do you have an existing or planned marketing strategy to promote this site? (examples: print advertising, radio spots, point of purchase)

What do you feel is your number one business problem? (examples: change image, increase customers, promote company)

What methods of promoting your web site already exist within the company? (examples: letterhead, business cards, catalogs, sell sheets)

Do you intend to make frequently changing information available on the site? (examples: press releases, product inventory, real estate listings, personnel listings)

If so, who is responsible for updating and providing content?


PROCESS AND DEADLINE

Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses and phone numbers if applicable.

What is your target launch date for this site?

Why have you specified this deadline? (examples: product launch, trade show, competitive advantage)

Do you have a domain name (www.yourcompany.com) in mind? Have you already registered?

What are your budget limitations?

 






















Other Options

This questionnaire can also be printed from your web browser by going to a printer friendly web page.

If you prefer, the questionnaire can be downloaded as an Adobe Acrobat™ (pdf) file, or a Microsoft Word™ file.