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Total Site News

    For Immediate Release

    Contact: Brian Hansen
    Total Site Inc.
    (303) 415-9404
    bhansen@totalsite.com

    Local Firms Unveil Definitive Web Resource About Boulder, CO
    Fresh content, leading-edge technology drive new Boulder IN, OUT & ABOUT site

    BOULDER, Colo. - November 20, 2001 - The launch of a bold new Internet site by two local businesses brings a wealth of valuable information about the city of Boulder, Colo., to web users around the world.

    The site, located at www.wwreynolds.com, provides a fresh look at all facets of life in Boulder, from outdoor pursuits and entertainment to business profiles and children's activities, plus much more.

    Dubbed "Boulder IN, OUT & ABOUT," the site is the result of a joint effort between two Boulder firms, Total Site Inc., an Internet site developer, and the W.W. Reynolds Companies, Inc., a real estate development and property management firm.

    "W.W. Reynolds asked us to build an extensive Boulder resource," explains Total Site President Brian Hansen, "and I think visitors to www.wwreynolds.com will find that we have accomplished that and more. The site uses a combination of Flash™ technology, customized software and extensive custom-developed photography, graphics, and factual research to create a genuine portal resource for people interested in Boulder's high points."

    Designed for newcomers, visitors and longtime Boulderites alike, Boulder IN, OUT & ABOUT serves as a virtual A-to-Z guide to the city. The IN section offers comprehensive information about Boulder's indoor pursuits, including dining, entertainment, lodging and shopping. The OUT section provides details on a variety of outdoor activities, including fishing, biking, hiking, skiing, climbing and golfing. The ABOUT section serves as a guide to special events, children's activities, business profiles and public facilities, including the University of Colorado. The site also provides dozens of links to other noteworthy Boulder-related Internet sites.

    "As a real estate developer based in Boulder, we wanted not only to have the foremost Internet site for real estate in Colorado," says W.W. Reynolds President Bill Reynolds, "but also to serve the community by providing people with a Web resource for all sorts of information about the city in which we live and do business. The site Total Site developed for us does a great job of delivering useful information that people can really use. It's attractive, easy to navigate and most importantly, very informative."

    Content isn't the only unique feature of the "Boulder In, Out & About" site. In building the site for W.W. Reynolds, Total Site incorporated several custom-developed software infrastructures to make the site user-friendly for web visitors and W.W. Reynolds alike.

    One special feature, the Mail Mule™, allows visitors to subscribe to W.W. Reynolds' e-mail newsletter with one click of the mouse, gaining access to updated information about commercial properties and real estate opportunities in Colorado's Front Range. Custom software automatically maintains the subscriber list for W.W. Reynolds. Another special feature, the Fresh Buzz™ update tool, empowers W.W. Reynolds to simply and quickly post updated property listings on its web site whenever new properties become available.

    Founded in 1998, Total Site is a full-service Internet site developer, designer and marketer, offering a range of products and support services, including web site development and maintenance, secure e-commerce web sites that include on-line product catalogs, custom content development and e-mail-based information tools to help businesses with customer outreach.

    In the three years since its formation, Total Site has developed Internet sites for a growing list of Denver and Boulder clients, including Sequel Venture Partners, Tomen America, PlayFair Toys, Rose Biomedical Development, Allos Pharmaceuticals, Boulder West Financial Services and Adminiquest.

    A respected name in Colorado Front Range real estate development and professional property management for more than 30 years, W.W. Reynolds currently owns and manages 2.3 million square feet of office, retail and industrial property along with hundreds of apartment units in the Denver-Boulder corridor.

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