For Immediate Release
Contact: Brian Hansen
Total Site Inc.
(303) 415-9404
bhansen@totalsite.com
Local Firms Unveil Definitive Web Resource About Boulder,
CO
Fresh content, leading-edge technology drive new Boulder IN, OUT & ABOUT site
BOULDER, Colo. - November 20, 2001
- The launch of a bold new Internet site by two local businesses brings a wealth
of valuable information about the city of Boulder, Colo., to web users around
the world.
The site, located at www.wwreynolds.com,
provides a fresh look at all facets of life in Boulder, from outdoor pursuits
and entertainment to business profiles and children's activities, plus much more.
Dubbed "Boulder IN, OUT & ABOUT," the site is the result of a
joint effort between two Boulder firms, Total Site Inc., an Internet site developer,
and the W.W. Reynolds Companies, Inc., a real estate development and property
management firm.
"W.W. Reynolds asked us to build an extensive Boulder resource,"
explains Total Site President Brian Hansen, "and I think visitors to www.wwreynolds.com
will find that we have accomplished that and more. The site uses a combination
of Flash technology, customized software and extensive custom-developed
photography, graphics, and factual research to create a genuine portal resource
for people interested in Boulder's high points."
Designed for newcomers, visitors and longtime Boulderites alike,
Boulder IN, OUT & ABOUT serves as a virtual A-to-Z guide to the city. The IN section
offers comprehensive information about Boulder's indoor pursuits, including dining,
entertainment, lodging and shopping. The OUT section provides details on a variety
of outdoor activities, including fishing, biking, hiking, skiing, climbing and
golfing. The ABOUT section serves as a guide to special events, children's activities,
business profiles and public facilities, including the University of Colorado.
The site also provides dozens of links to other noteworthy Boulder-related Internet
sites.
"As a real estate developer based in Boulder, we wanted not only
to have the foremost Internet site for real estate in Colorado," says W.W. Reynolds
President Bill Reynolds, "but also to serve the community by providing people
with a Web resource for all sorts of information about the city in which we live
and do business. The site Total Site developed for us does a great job of delivering
useful information that people can really use. It's attractive, easy to navigate
and most importantly, very informative."
Content isn't the only unique feature of the "Boulder In, Out
& About" site. In building the site for W.W. Reynolds, Total Site incorporated
several custom-developed software infrastructures to make the site user-friendly
for web visitors and W.W. Reynolds alike.
One special feature, the Mail Mule, allows visitors to subscribe
to W.W. Reynolds' e-mail newsletter with one click of the mouse, gaining access
to updated information about commercial properties and real estate opportunities
in Colorado's Front Range. Custom software automatically maintains the subscriber
list for W.W. Reynolds. Another special feature, the Fresh Buzz update tool,
empowers W.W. Reynolds to simply and quickly post updated property listings on
its web site whenever new properties become available.
Founded in 1998, Total Site is a full-service Internet site developer,
designer and marketer, offering a range of products and support services, including
web site development and maintenance, secure e-commerce web sites that include
on-line product catalogs, custom content development and e-mail-based information
tools to help businesses with customer outreach.
In the three years since its formation, Total Site has developed
Internet sites for a growing list of Denver and Boulder clients, including Sequel
Venture Partners, Tomen America, PlayFair Toys, Rose Biomedical Development, Allos
Pharmaceuticals, Boulder West Financial Services and Adminiquest.
A respected name in Colorado Front Range real estate development
and professional property management for more than 30 years, W.W. Reynolds currently
owns and manages 2.3 million square feet of office, retail and industrial property
along with hundreds of apartment units in the Denver-Boulder corridor.
END