Contact: Brian Hansen
Total Site Inc.
(303) 415-9404
bhansen@totalsite.com

Local Toy Store Unveils On-line Toy Catalog

BOULDER, Colo. - May 14, 2000 - Successful catalog and retail toy store, PlayFair Toys, announces the launch of a new e-commerce web site. Customers of PlayFair Toys successful mail order catalog can now order all of the comany's catalog products on-line.

Giving loyal customers the opportunity to securely place orders over the internet and attracting new customers were PlayFair's primary goals in developing the site. With a proven record of success in mail order and retail merchandising, PlayFair needed the web site to provide a hassle-free shopping experience.

PlayFair Toys sought the technical acumen of Boulder based web developer Total Site, Inc. to bring their electronic catalog to fruition. With expertise in developing e-commerce tools for start-up and mid-sized businesses, Total Site provided PlayFair with their search engine friendly Gold Cart™ Web Catalog application. The Gold Cart™ features Tru-Find™ technology, secure order capability, the capacity to manage hundreds of products, and a permission e-mail application.

Responding to a growing desire among businesses to reduce their dependence on web developers to update information, Total Site's Gold Cart™ includes a password protected shopping cart administration area. The staff at PlayFair Toys has the ability to update, add and remove products, graphics and content at anytime. Special offers can be featured on the home page and link directly to the site's shopping cart. An online manual is provided to facilitate training.

As part of their web development package, Total Site also included the Mail Mule™ customized e-mail application that allows visitors to subscribe to PlayFair Toys' e-mail newsletter. Visitors opt in at the web site and gain access to new product announcements and special discounts. The software developed by Total Site automatically maintains the subscriber list for PlayFair.

Total Site President Brian Hansen remarked that "The internet's primary function should be to empower users and I think we've accomplished that with this web application."