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1221
Pearl Street Boulder, CO 80302
303-415-9404 info@totalsite.com
Total
Site, Inc. Web Development Questionnaire
 CONTACT
INFORMATION
PRIMARY
GOAL
 What
is the primary goal
of the web site? (examples: sell products, collect new leads,
present news, provide technical information, impress visitors)
SUCCESSFUL
INTERACTION
How
could one of your existing customers successfully
interact with your company through your web site?
(examples: buy a product, download a form, read your brochure,
take a guided tour, experience a demo, find your phone number or email
address)
What
is the primary interaction
you want your web visitors to have with your company before leaving
your site? (examples: buy a product, leave you contact information,
be alerted to company news, give product feedback, resolve customer
service issues)
What
elements should be available to the user on every
page? (examples: a buy button, company contact
information, company logo, a site search, opt-in email request)
IMAGE
Use
three adjectives to describe the impression
the site should leave with the visitor (examples:
conservative, progressive, friendly, formal, casual, serious, experts,
humorous, service-oriented, professional, etc.)
Is
this different
from your current image?
yes
no
How
is your company currently
perceived? (examples: major player, innovator,
newcomer)
What
is your biggest challenge in communicating
your image to customers?
What
visual elements or styles have you used previously
which might be effective on your web site? (from existing marketing
materials, technical bulletins, powerpoint presentations, or other
collateral)
List
the web addresses (URLs) of sites you find
compelling. What do you find the most interesting about
these sites? (examples: interactivity, layout, function, colors,
information)
List
the web addresses (URLs) of your competitors
web sites. Briefly state what you like and dislike about
each competitior's site. How could your web site surpass your competitor's?
(examples: functions, product information, photography,
"wow" factor, overall impression)
CONTENT
Will
this site use existing content
(examples: written copy, photography, data, graphics)? If so,
what is the source of the material and who is responsible for approval?
If not, will you be creating content in-house or engaging Total Site
as the content provider?
What
is the basic structure of the content
- how is it organized? (examples: by department, by product, by
specialty, by personnell)
TECHNOLOGY
What
type of computer,
browser, and connection speed will your ideal site
visitors be using? (examples: home PC visitors using America Online,
corporate users using fast T-1 connections, iMac users using Netscape)
computer type
browser type
connection speed
Are
there any specific technologies
you would like to utilize? (examples: FLASH™, Cold
Fusion, Ad Networks, Application Service Providers) If
so, how do you forsee this enhancing the user experience?
Will
you have database functions?
Do you already have a database in place? Please describe in detail,
including specific information about programs and software.
Will
you have a need for any secured transactions?
(examples: accepting credit cards, collecting sensitive information)
Yes
No
MARKETING/UPDATING
What
are your marketing goals? (examples:
global reach, increase in market share, brand awareness)
How
will this Web Site help to meet your goals?
What
search terms would a potential
customer enter at a search engine to find your company and your products?
(examples: car dealers in Butte, Montana; Sony short wave radios,
pet videos)
Do
you have an existing or planned marketing strategy to promote
this site? (examples: print advertising, radio spots,
point of purchase)
What
do you feel is your number one business problem?
(examples: change image, increase customers, promote company)
What
methods of promoting your web site already
exist within the company? (examples: letterhead, business
cards, catalogs, sell sheets)
Do
you intend to make frequently changing information
available on the site? (examples: press releases, product inventory,
real estate listings, personnell listings)
If
so, who
is responsible for updating and
providing content?
PROCESS
AND DEADLINE
Who
are the primary contacts from
your organization and who has final approval on the project? Please
list names, titles, email addresses and phone numbers if applicable.
What
is your target launch date for
this site?
Why
have you specified this this deadline?
(examples: product launch, trade show, competitive advantage)
Do
you have a domain name (www.yourcompany.com)
in mind? Have you already registered?
What are your
budget limitations?
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