It's all in the facts:

85% of internet users arrive at a new web site via search engine.

Total Site's Tru-Find™ technology automatically embeds search engine friendly code into each page we build. Since search engines evolve as rapidly as the internet, Tru-Find™ pages are built to adapt to the changing conditions.

Before you can appreciate Tru-Find™, you need to understand how search engines work. At its heart, a search engine is a large database. To increase the size of their databases, search engines send out spiders or robots that retrieve web pages and topically rank each page according to specific, proprietary scoring systems. For any given search term, the database will contain thousands of entries. The pages with the highest scores appear in the first screen.

Points are given for various elements of the hidden programming code in a web page. Keyword frequency, page title, "meta" tags and a web page's relationship to the rest of the site often determine whether a page ends up in the first screen of a search engine database's results.

As amazing as spider and robot "agents" are, there are some tasks they cannot or will not perform:

"Dynamically generated pages are created on the fly from a variety of elements held in databases... When a search engine crawler arrives at such a page, it captures the content but halts immediately, and will not follow the links, because it sees ahead of it an infinite number of pages - a black hole that would bring it to a crash"

-Alta Vista; How Alta Vista Works: Being Well Indexed

Total Site developed Tru-Find™ in direct response to the limitations of the database/search engine relationship. Our Tru-Find™ aplications write product and information pages as simple HTML coded for optimal ranking scores. The coding for optimal ranking is changed as the search engines modify their scoring systems. The pages created by Tru-Find™ are placed in the second level of your site or higher, again allowing for better search engine visibility.

Tru-Find™ can be found in all of our products, including our Gold Cart™ Web Store, Gold Cart™ Web Catalog and Freshbuzz Site Updater™. Its flexibility allows Total Site to anticipate changes in the market and make modifications accordingly.

Currently, plans for an XML version of Tru-Find™ are in place. Total Site expects this version to be ready for release in early 2001.